Positioning accountants at the heart of their clients’ mobile lives
MyFirmsApp, the worldwide number one provider of intelligent Apps to professional firms in 11 countries, has introduced the new OneApp layered mobile platform. This progressive platform is a compelling offering for accountants that want to take advantage of a prime position at the heart of their clients’ mobile lives and maximise productivity and time. With as many as 40 Apps in use at any one time* It positions the accountant as the key portal for their clients’ business Apps with everything in one place and provides a fast, onboarding experience.
OneApp cleverly does this in three ways:
- Helps them to Connect and Communicate
- Provides an App that manages all their key client Apps
- Improves workflow and data collection
The OneApp platform will feature an AI/Chatbot or virtual assistant that answers questions using calculator functionality and completes simple tasks. Working closely with the Amazon Lex platform, the AI functionality is set to evolve over coming months and will include the ability to book calls and to join up with other external systems such as practice management.
OneCommunicate – OneApp enables firms to connect & communicate with their clients wherever they are. People spend an average of 4 hours a day looking at their phone and 90% is spent in Apps. OneApp enables practices to be part of this screen time and take advantage of this most expensive real estate on the planet with powerful marketing tools that improve interaction and engagement
OneCollect – OneApp gives partners back time and eliminates stress with inbuilt data collection tools including a receipt manager, mileage tracker, income tracker and document scanner
OneControl – OneApp enables partners & firms to take back control by holding all disparate cloud Apps in one place with App Stacks and App Add-ons bespoke to each accounting firm. The App dashboard delivers download and usage statistics and co-ordinates communications and marketing activity
OneCare – puts accountants first and helps guide them into the digital world. MyFirmsApp is the only company to offer 24-hour on-going support, backed by the wealth of experience that comes from running the largest global customer App platform in the world for accountants in practice.
Joel Oliver, CEO, MyFirmsApp says:
“OneApp has been developed to address 3 dominant problems in the marketplace today. Firstly, accountants are overwhelmed by the changing landscape and fast pace of technology development, they are being commoditised with prices being driven down with no way to differentiate themselves and finally, they are lacking in time and productivity as most partners are still chasing clients for answers to questions and not leveraging technology in a way that maximises productivity.”
“OneApp is functionally rich and complies with the latest Apple rules and guidelines. It has some powerful USP’s including deep integrations with almost all major platforms including Xero, MYOB, QuickBooks and ATO and unique onboarding software for clients. It helps accountants to connect and communicate, manages all their key client Apps and above all, improves workflow and data collection.”
Rich Preece, VP and leader of Intuit’s accountant segment, said in an interview with Sholto Macpherson at the recent QuickBooks Connect event in Sydney:
“Imagine you and I are both accountants and you provide a service where there’s two or three apps that I need and you’ll take care of it for the small business. And I provide a service where I don’t take care of (the apps). If I’m that small business, I’m probably going to work with you versus me.”
MyFirmsApp gives accountancy firms a tried and tested and affordable branded presence in the mobile world on the devices of their clients and staff. The latest OneApp platform provides a fully functional suite of compliant and approved tax tools, calculators, mileage and income trackers, receipt management, finance news, ASX market updates, calendars and push notifications that make direct communication easier. Integration with popular Accounting software ensures accountants are giving their clients the tools they need to succeed in an increasingly digital landscape.
MyFirmsApp operates the largest global custom App platform in the world for Accountants in practice providing a solution that’s used by over 250,000 businesses.
Joel Oliver | MyFirmsApp
*Source: Accounting Trend Report 2016; Karbon
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