About Author

Brad Geelan

Brad has been key member of the Business Fitness team since 2003. Over this time, he’s been a key figure in guiding accounting firms and SMEs into a profitable future through standardising the best way of doing things with the latest industry tools and techniques. Brad also co-ordinates the annual benchmarking study “The Good, the Bad and the Ugly of the Australian Accounting Profession.” In his spare time you will find Brad in the backyard playing cricket with his two boys. Email: brad.geelan@businessfitness.net

Author Posts

5 Efficiency Tips for Busy Accounting Firms

We asked our General Manager – the most productive person we know – how we could be more like her. Here are some top tips on accounting-firm efficiency:

1. Try...

Key insights – 2018 Good Bad Ugly Succession Poll

The 2018 Good Bad Ugly Succession poll provided useful information regarding the current status and future succession plans of Australian accounting firms. The key insights include:

  1. A transformation is happening...

2017 Good Bad Ugly vs Australian Financial Review Top 100 Results

Over the recent break, I received a handful of emails from clients curious as to how the Australian Financial Review Top 100 results compared to the Good Bad Ugly...

Top 5 productivity tips for accountants

A New Year, a new you, so let’s start fresh.

We are all so busy getting things done that we overlook the simple tools and processes we should implement to...

The Client Portal: The Next Step In Efficiency

The 2017 Good Bad Ugly Insight report on Technology has revealed that out of all the potential investments an accounting firm could make in the next 12 months, a...

Six characteristics of extremely profitable firms

2017 marks sixteen years of Business Fitness guiding the accounting industry, and for fifteen of those years we have been keeping a close eye on the trends and developments...

Good Bad Ugly 2017 is now open

This year marks the 15th edition of the Good Bad Ugly survey of the Australian accounting profession, it is now open and we are collecting  more relevant benchmarking information than ever before.

I’d...

The Top Challenge Facing Accounting Firms in 2018

Efficiency of process has been amongst the top three challenges facing the Australian accounting industry for the last five years, and accountants have voted it as the biggest challenge...

Good Bad Ugly Insight Report – 2018 Outlook, rates & pricing, is now available

The Good Bad Ugly Insight Report – 2018 Outlook, rates & pricing is now available to download.

Over 200 firms contributed to this poll to provide the insights and trends...

The 7 Overlooked Benefits of Proper Document Management

Hardly an exciting point of discussion, document management is often overlooked in discussions around efficiency in accounting firms. Yet, partners who realise how much time and energy is being...

The missing link in your firm’s day-to-day efficiency

The trend

In the last decade, a silent trend has been sweeping through the Australian accounting industry. It’s a small switch that has seen some impressive results. In fact, it’s...

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