Crowd Funding Offers Significant Benefits to SMEs and Accountants

A new opportunity for small/medium enterprises, inventors and entrepreneurs has emerged with the passing by the Australian Senate of the Australian government’s Crowd Sourced Funding Amendments to the Corporations Act.

SMEs and others now have three distinct opportunities where they can raise capital from the public without producing a prospectus.  These opportunities for capital raising are:

  • Crowd Sourced Funding
  • Early-Stage Innovation Company
  • Section 708 of the Corporations Act “Capital Raising”

The opportunity to raise capital utilising Crowd Sourced Funding has been a dream for many SMEs, inventors and entrepreneurs over recent years.  Whilst there has been some criticism of certain aspects of the legislation thousands of small/medium enterprises, inventors and entrepreneurs are expected to avail themselves of the opportunity to raise capital in this unique fashion.

Most of the entities seeking to raise capital using the Crowd Sourced Funding process are expected to be small/medium size businesses.  These types of businesses are traditionally the clients of small to medium-sized accountancy businesses all around Australia.  Small/medium sized accountants who gear up for the opportunity of being able to service this new emerging market will be able to create a significant “new income stream”.

The government has decided that only unlisted public companies will be able to raise capital from the “crowd” utilising the crowdfunding methodology. This will mean that many proprietary limited companies will be interested in converting their current companies into an unlisted public company.

An eligible unlisted public company that is able to raise capital utilising crowd-sourced funding will have a turnover under $25 million and gross assets valued at under $25 million.  If a company passes these tests it will then be able to raise up to $5 million every 12 months from the “crowd”.

The legislation has introduced a series of exemptions from the more onerous requirements for a public company which will apply for up to 5 years from the date that a proprietary limited company has converted to an unlisted public company.

These exemptions relate to:

  • Continuous disclosure requirements.
  • Holding annual general meetings.
  • Audit of accounts.
  • Providing “paper” annual reports.

The audit exemption will expire if the company raises more than $1 million in capital.

The legislation introduces some new titles to corporate law relating to the “gatekeepers” who are referred to as CSF Intermediaries.  The Intermediaries are businesses with financial services licenses which are expressly authorised by a further license to provide a crowd funding service.  In this role the Intermediary will check the CSF Offer Document and the other documentation required to be produced and will then list the companies Offer Document onto the Intermediary’s website where it can remain for up to 3 months or such lesser time that has been stipulated in the Offer Document.

The legislation includes a restriction on the amount of money that a retail investor can invest in a company raising capital by Crowd-Sourced Funding to $10,000 every 12 months.  The legislation does not identify any minimum investment amount.

There is no restriction on the amount of investment from a sophisticated investor.

Companies will be able to raise capital by utilising a mixture of crowdfunding and raising capital utilising section 708 of the Corporations Act, if they wish.

Obviously the benefit from this legislation for small/medium enterprises, entrepreneurs and inventors is that there is an opportunity to raise money for business expansion without having to utilise extensive personal funds, second mortgages on houses, credit cards or borrowings from relatives etc.

However companies will need to be able to produce adequate documents which will form part of the CSF Offer Document to convince firstly the CSF Intermediary and the “crowd” that the company is in an “investment ready state” and that the company’s directors and management team understand modern corporate practice and the immense responsibility of using other people’s money in their business activities.  Some of these companies will grow into very large corporations which will have significant benefits for their founders and investors.

However this “fairy tale” ending will not be achieved unless there has been strong discipline shown in the preparation of the documentation that is going to be required to be submitted to the “gatekeeper”.

This is the area in which accountants can play a significant role by assisting the directors of small companies to prepare the strategy for the company and then to work with professional advisors for the preparation of the required documents.

Companies aspiring to raise capital from Crowd-Sourced Funding will require:

  • Market Research – which identifies the potential for the company’s products or services and at what price.
  • Marketing Plan – which will identify the marketing activities that are proposed to be undertaken together with cost estimates for each marketing activity.
  • Management Plan – which will identify key management positions within the organisation including job descriptions.  If some persons have already been appointed a CV for the appointees should be prepared so that it can be incorporated within the documents.
  • Team Plan – a summary of the team members including job descriptions/summary of responsibilities should be prepared.
  • Corporate Chart – an overview of the management and team structure proposed for the company.
  • Intellectual Property Summary – identifying the ownership of intellectual property and details of any patents, trademarks, confidentiality agreements and licenses held by the company.
  • Research and Development Strategy – a summary of the processes that have been implemented for the control of research and development being undertaken within the company.
  • Business Plan – incorporating the earlier documentation and identifying the directors’ vision for the company for at least the next three years.
  • Budgets and Cashflow Forecasts – financial projections on the vision for the company outlined in the business plan and the other supporting documents for the next three years highlighting projected capital to be raised and identifying how the capital raised will be spent by the company.
  • Information Memorandum – the information memorandum is a “précis” of the business plan document including information required to be produced by the Corporations Act.
  • Corporate Governance Advice – many of the Company Directors will not have experience in the operations of an unlisted public company and will require mentoring on their roles as directors.

This is a significant amount of work that an accountancy firm, that is committed to supplying a broader range of professional services, should be able to provide.

To assist accountants to understand the requirements of The Corporations Amendment (Crowd-Sourced Funding) Act 2017 ESS BASIP in conjunction with “For Accountants” are inviting accounting businesses to subscribe to the ESS BIZTOOLS/ESS BASIP Crowd Sourced Funding Equity Raising Package which Incorporates:

  • Introduction to Crowd-Sourced Funding for Companies – a paper outlining how the legislation operates.
  • Checklist of matters to be considered by directors of a company.
  • Checklist of matters of significance for an intermediary (gatekeeper),
  • Checklist of matters for reviewed by the accountancy business.
  • Video on the crowd funding equity legislation.
  • Webinar explaining the utilisation of each form, template, article and other information contained within the Crowd Funding Package.
  • Crowd Funding Equity Raising Mentoring Session.
  • Business Plus+ Client Newsletter (4 editions).

Value-Added Package

“Potential Fee Slippage and New Opportunities Calculator”

The “Crowd-Sourced Funding Equity Raising Package” will assist your accountancy business to assist your clients to adequately understand the various components of the Crowd- Sourced Funding opportunity and will place you in an ideal position to work with your clients in the preparation of the various documents required for the CSF Offer Document.

Last week the Federal government indicated that there will be further consideration given to enabling proprietary limited companies to be eligible to raise capital utilising Crowd Funding.  This process could take a considerable time.

In the meanwhile there is an opportunity to utilise the legislation in its current state to assist companies to raise capital.

Sign up for Crowd-Sourced Funding Equity Raising Package Now $399 (incl GST) (Click here).

Want to talk to an ESS BASIP Representative (Click here).

For details of any other aspects of ESS BIZGRANTS please contact us at

Peter Towers | Managing Director | ESS BIZTOOLS and ESS BIZGRANTS

Peter Towers

Managing Director at ESS BIZTOOLS
Managing Director of Enterprise Support Systems Pty Ltd and creator of ESS BIZTOOLS and ESS BIZGRANTS, Peter Towers, has had a career that includes twenty-three years as a Principal of a Public Practice in Townsville and ten years in Commerce, six years of which was as Chief Financial Officer/Company Secretary of a Listed Public Company on the Australian Stock Exchange.

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Peter Towers

Managing Director of Enterprise Support Systems Pty Ltd and creator of ESS BIZTOOLS and ESS BIZGRANTS, Peter Towers, has had a career that includes twenty-three years as a Principal of a Public Practice in Townsville and ten years in Commerce, six years of which was as Chief Financial Officer/Company Secretary of a Listed Public Company on the Australian Stock Exchange.