About Author

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Brad Geelan

Brad has been key member of the Business Fitness team since 2003. Over this time, he’s been a key figure in guiding accounting firms and SMEs into a profitable future through standardising the best way of doing things with the latest industry tools and techniques. Brad also co-ordinates the annual benchmarking study “The Good, the Bad and the Ugly of the Australian Accounting Profession.” In his spare time you will find Brad in the backyard playing cricket with his two boys. Email: brad.geelan@businessfitness.net

Author Posts

Standardised, systemised, streamlined: key business processes you can and should be automating and digitising

While 2020 has certainly thrown us a bit of a curve ball, now that Spring has sprung it’s a matter of weeks until you get a well-deserved break (hopefully!)....

Coming back post Covid: navigating the new normal

It’s been a heck of a year, and while we’ve all been wondering when life will return to normal, with Covid-19 continuing to have a significant impact on the...

Key Insights – Good Bad Ugly Insight Report: 2021 Rates, Pricing & Outlook

The Good Bad Ugly Insight Poll: 2021 Rates, Pricing & Outlook, was designed specifically around learning more about the next 12 months for the Australian accounting profession will be...

Top 5 tools to power your practice from anywhere

Which productivity improvement project will you implement next?

Your accounting practice has weathered the Working From Home (WFH) storm and you’ve no doubt started to think about what the new...

Accounting for Change: everything you need to successfully manage change in your accounting practice

If you’ve ever tried to implement a new project, system, or process, you’ve no doubt felt some level of frustration when your colleagues haven’t shown the same level of...

Fit for the future – how our newest solution starts with the end in mind

We’ve been reflecting on our role in the accounting industry in the wake of the global Coronavirus pandemic and there’s no denying 2020 hasn’t tracked the way I’m sure...

Good Bad Ugly Insight Poll: Rates & Outlook 2021 – Now Open

Let’s talk about your outlook for the 2020-21 year including pricing and charge rates. 

The Good Bad Ugly Insight Poll on your firm’s outlook is now open and we invite...

Good Bad Ugly 2020 Insight Report: Your Team is now available

76% of Australian accounting firms reported that recruiting and managing their team is a major challenge in practice.

Is it you? Is it your team?

Download the Good Bad Ugly 2020 Insight Report...

Future skills 2020: what does the team of a future fit firm look like

Brad Geelan, Business Fitness

With the start of a new decade, at Business Fitness we’ve been looking ahead to where we think the Australian accounting industry is going, and in...

Race to The Finish Line – Implement a New Software Solution

Race to the finish line: How to implement a new software solution or project before Christmas and start fresh in 2020

Starting to see the Melbourne Cup promos and Christmas...

3 tips and tools to improve productivity across your practice

When was the last time you stepped back and looked at all of the different tech tools and software solutions you’re using to run your practice? Are they still...

Automation in (Public) Practice: How to identify and implement automated technology to boost your practice’s productivity.

This year’s Good Bad Ugly technology report revealed a concerning insight – fully utilising existing systems and technology was ranked as the number 1 biggest technology challenge facing accounting...

Good Bad Ugly 2018 – Benchmarking survey is now open

Welcome to the 16th edition of the Good Bad Ugly survey of the Australian accounting profession, it is now open for your participation.

If you’re familiar with the Good Bad...

Good Bad Ugly Insight Report Technology 2018, is now available

The Good Bad Ugly Insight Report Technology is now available to download.

We would love...

4 Strategies for Effectively Managing Work in Progress

A healthy cash flow can be traced back not just to a single aspect of business management. Effectively managing work in progress is a key factor in ensuring your...

5 Efficiency Tips for Busy Accounting Firms

We asked our General Manager – the most productive person we know – how we could be more like her. Here are some top tips on accounting-firm efficiency:

1. Try...

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