When you’re a small business competing with giants, you need to use what we call effective marketing judo moves.
These moves (which we use here at Saasu) are clever ways to avoid spending large amounts of cash on buying attention and clients. They’re far more authentic, organic, and in line with our values too. And this is important, because we refuse to follow the sharky, corporate way.
In this video, Marc Lehmann, Saasu’s CEO, shares some powerful insights on one of the judo moves we use on content creation.
Content is very important. Sure, you’ve heard a lot of catch phrases around content marketing, but they’re often overused and not given enough context or true meaning. Don’t let them put you off.
We’re drawn to stories. It’s how we make sense of the world. In the context of business, customers are drawn to you if they feel you share the same values, and if you have the answer to their problem, desire, etc.. And the way to effectively convey this is by creating good content and distributing it effectively.
The type of content Marc talks about can help your business grow in ways that many other strategies can’t. The right kind of content, with the right level of quality, distributed in effective ways, and accompanied by the right processes.
For those who are unsure about content marketing and how to use it to help your business grow, this is your chance to debunk some myths and find some simple tools to get started. Or, if you’ve been doing it for a long time, you might have some tips to share with us. Watch Now.